GPS for Programmatic: Ensuring Your Ads are at the Right Place, at the Right Time
Being at the right place, at the right time, can significantly influence the success...
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Being at the right place, at the right time, can significantly influence the success or failure of a digital advertising campaign, as global audiences are constantly flooded with countless ads on various platforms, some more personally relevant than others. All the more so, when it comes to running programmatic ads. If an ad is not shown to the right audience on the channel they are most likely to view it, odds are that your precious impressions or ad spend will be squandered instead of saved or stretched.
What if you could show your programmatic ads to target audiences, based on where they are located – and the ad’s relevance to their activities? For example, having your restaurant ad appear in user’s mobile device screens as they emerge from the nearby subway station at the end of a workday? With Mars Media Group’s new High Accuracy GPS feature for programmatic advertising, you can.
Every day, mobile users spend a minimum of four hours on their smartphones and download apps. With the new GPS feature, advertisers and app developers can harness the power of geolocation tracking, accessed through apps already on the user’s phone (providing that the user grants permission to use their location data), to know where target users are and translate proximity into successful user engagement.
Geolocation targeting enables advertisers and app developers to identify coordinates and create a geo-fence. That way, when a device belonging to a target audience member enters a set location, that specific user can be prompted with the programmatic ad. The new GPS feature enables users to input instant check-ins, activates local influencers, presents local users with time-limited offers and geotargets users likely to attend local events. Together, these capabilities create a strong following among users likely to attend a local event and drives traffic to local brick-and-mortar businesses, creating a competitive edge.
In this day and age, being in the right place, at the right time, is the key to advertising success. Mars Media Group’s New GPS feature for programmatic advertising allows for the leveraging of location to target audiences and increase conversion, wherever they are and when they want or need a business’ offering most.
With High Accuracy GPS Location, the online advertising galaxy has never been closer, or more timely.
For more information, visit http://www.mars.media/#!group
With location data being everywhere, from the photos we share, through online transactions we make, all the way to the various GPS-enabled apps we use – it is no wonder that...