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Changing The Game With Mobile Advertising


Liri Katz
Changing The Game With Mobile Advertising

The year 2014 marked the largest increase in total ad spending in the US, since 2004 according to eMarketer.

The amount of money invested in ads has risen by approximately 5.5%, to the sum of $180.12 billion.

Since the introduction of Apple’s first iPhone in 2007, and the first Android-based device, HTC Dream, in 2008, the world has begun changing in a completely new direction. People spend more and more time a day with their mobile devices and tablets, using them for doing almost everything. Some even regard their mobile device as more essential than their own wallet. The implications are significant, and the entire world of online marketing is changing accordingly. In this regard, the direction is clear and evident, and can be summed up in one word: Mobile.

Mobile Advertising, the rising advertising medium in the past few years throughout the world, has taken the lead this year, in the American market. Advertisers have spent approximately 83% more on tablets and smartphones in 2014 than in 2013.

Advertising in the Mobile medium is done in many ways, as the possibilities are almost endless. Some of the more popular solutions include in-app advertising based on interest, rewarding users to make in-app purchases, location-based advertising, and tools for tracking and optimizing campaigns in real-time.

Mobile advertising constitutes 10% of all media ad spending in 2014, with revenues of some $17.7 billion – leaving newspapers, magazines and radio far behind, surpassed only by TV and desktops/laptops.

This can probably be attributed, among other reasons, to the ever-growing mobile usage trend, gaining more and more popularity worldwide with every year that passes. According to eMarketer, up until now in 2014, the typical US adult has spent in average 2 hours and 51 minutes per day with mobile devices. This is 42 minutes more than in 2013’s study, according to which the average American adult has equally spent 2 hours and 19 minutes on mobile devices and on computers.

The continuous steady climb of ad spending is partially stemmed in the growing revenues from internet media companies, specifically those investing in mobile advertising. According to eMarketer assessments from early 2014, digital ad-selling companies, Facebook and Google in the forefront, will constitute some 18% of total media ad spending by the end of the year. The year 2016, according to the forecasts, will mark mobile ad revenues summing up to 65.8%.

According to Magna Global, in 2017, mobile ad spending will reach some $42 billion in total.

“From 2015 to 2017, growth will be fueled by improved market conditions, such as provider consolidation, measurement standardization and new targeting technologies, along with a sustained interest in the mobile medium from advertisers,”

Stephanie Baghdassarian, research director at Gartner, said in a statement.
This strong and steady mobile upturn and the foreseeable usage trends lead to predicting that in the year 2018, over 70% of digital ad spending will be on mobile.
It indeed seems that the future of digital advertising lies in Mobile Advertising.
Many advertisers and publishers have already begun realizing this, and started taking action in order to benefit from this vast world of mobile advertising and the great potential it holds within.

In order for you to stay on top of things and be a part of this change, it is essential to embrace it, to discover how you can ride the wave and use it to your advantage.
It can be quite easy to get lost in this rapid and adventurous world, so it is equally important to keep in mind that you are not alone. In fact, it is better having a companion, someone experienced to guide you through it, to understand exactly what you need, to provide you with all the relevant information and to make sure you find the best solution for you.

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