Content Marketing – Challenges and Recommendations
As previously discussed, Content Marketing is becoming a key element in every marketing strategy. It now stands out as one of the most powerful techniques available for businesses...
As previously discussed, Content Marketing is becoming a key element in every marketing strategy. It now stands out as one of the most powerful techniques available for businesses...
As year 2015 approaches the finish line, we can already look back and examine how the online media world has behaved so far. While some predictions were less accurate than others,...
With location data being everywhere, from the photos we share, through online transactions we make, all the way to the various GPS-enabled apps we use – it is no wonder that...
The term “Internet of Things” or “IoT” has been buzzing around quite frequently in the past few years. Some people regard it as “The New...
Entering the fourth quarter of 2015, we can see that Content Marketing is indeed continuing to lead the herd, as predicted. It has been around for some time now, and has made a...
The traditional world of marketing is becoming less and less relevant, as time passes. Many consumers ignore ads on magazines and newspapers, almost automatically, and skip...
The world of digital advertising never stops changing, and the pace isn’t getting any slower. New technological developments and marketing concepts set the tempo, and it is...
Most companies nowadays regard users as their most valuable asset, simply because good, loyal and long-term users are not easy to find. There is no doubt that customers are the...
In the dynamic world of online advertising, one year is enough time for plenty of changes to take place. 2014 brought the field of digital video advertising to new heights in...
There is no doubt that real-time bidding has significantly changed the face of online advertising. However, there may still be some confusion regarding what it actually is. To...
As previously discussed, Content Marketing is becoming a key element in every marketing strategy. It now stands out as one of the most powerful techniques available for businesses that wish to strengthen their relationships with existing followers and reach new customers. However, not all businesses know exactly how to use it wisely and effectively.
According to Forrester, most B2B marketers have a difficult time creating relevant and engaging content that customers will want to read and share. Less than 15% of surveyed marketers have said that they believe their content greatly contributes to their businesses and actually provides an added value. Hence, the huge potential of Content is definitely far from being maximized, and there is quite a long way to go. Keeping the following points in mind could greatly increase your engagement with users and improve your Content Marketing effectiveness altogether:
Elegantly showing how proud you are of your brand vs. over-pushing this notion is a fine line to walk; It is a skill content marketers should develop and carefully adopt when executing their daily activities. It is a strategic decision for marketing departments to make, one that can have a tremendous positive impact on a brand’s content creation aspects.
According to research carried out by The Content Marketing Institute, some 65% of brands fail to grasp one of the most basic principles on which marketing strategies are built: Realizing who the target audience is, understanding what they want, and focusing your messages on what they need. This concept is the bread and butter of online marketing at large, and becomes even more relevant when referring to Content Marketing. Content marketers create the actual words and messages that at the moment of truth either intrigue a user or make them move on. Assuming your intention is to make them read your content, and hopefully spread it to others in their network, you must understand who your potential readers are, and what things interest and excite them at this moment of truth.
On a final note, if you acknowledge these points and implement them in an organized manner, sticking to a clear strategy and documentation routine, you will already be ahead of the game.
Mars Media Group’s Marketing Team regularly stays current with the latest Content Marketing trends, and is always on the lookout for more creative and innovative ways to further push the conventional limits.