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Engagement – Not just a hollow commitment


Liri Katz
Engagement – Not just a hollow commitment

In today’s online market, the biggest problem websites face is keeping their users interested and loyal. In the online advertising world, we refer to this problem as Engagement.
A lot of people don’t know that there are many easy and simple ways that they can keep their users engaged, and by doing so, increase their websites income and exposure.
In this first article of a series we will elaborate on just a few of the ways you can engage your users.

When you want to engage your users you need to ask yourself one very important question:

“What do they want?”

In order to keep your users engaged and loyal to your brand you need to supply them that certain something they are looking for and in the best case scenario, what they can’t get anywhere else.
In today’s market, people are mostly looking for the social utilities- a way to let the whole world know what they are doing, what they are thinking and share any little piece of information- relevant or not.

A website that wants to stay in touch with his users must supply them with the social tools and let them express themselves in a creative matter.
One of the most popular tools for social engagement is the Toolbar. We will split the toolbar tool into 2 different but equally important tools: The downloadable toolbar and the online toolbar.

The downloadable toolbar is very popular and you can find many websites that offers users to download the toolbar for free. After they download it they can add apps, links and tools to the toolbar and make it more accessible for them. Great, but where is the engagement part? Well, you need to remember that the toolbar comes fully branded and with several built in links and tools that allows the website to connect with the users via live updates, pop ups and many more. The bonus part is of course the profitable side of the toolbar. The website earns from the ads and searches users see and performs in the toolbar. Not only do you get a great way to stay connected with your users, you also get an amazing monetizing tool.

The second one is what we call a WebToolbar and is a toolbar that sits in the website and doesn’t need downloading. This toolbar supplies users with an immediate way to act socially and let anybody know what they are thinking. You can find on this toolbar the most common social tools like Facebook, Twitter and more. This tool lets you enjoy real time engagement from your users.

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