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Is viral video really a good advertising method?


Liri Katz
Is viral video really a good advertising...

Whether it’s on Facebook or via e-mail, people today enjoy sharing everything with their friends and even total strangers.
A picture, a song or a video- everything today is quick and on the air. Advertisers have realized the power of social engagement and many campaigns are designed to go on-line only.

We see many companies today choosing to advertise their product on-line rather than the classic T.V. method.
One of the most popular campaigns is that of Old Spice. The famous

“Look at your man, now back to me”

ads were very popular and ran mostly on-line. The Old Spice YouTube channel had more than 11 million views and over 160,000 subscribers. Those are really huge numbers that regular T.V advertising just cannot compete with.

Unlike classic video ads, on-line video ads allow advertisers to engage their customers with many simple tools like links, likes, surveys and more. Advertisers get immediate response on their campaigns and can revise their ads accordingly.

Today, when subscribers data is the most important piece of information you need, on-line video advertising is a must have platform for any advertiser.

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