Marketing
Programmatic Media Buying – Trends and Expectations
As year 2015 approaches the finish line, we can already look back and examine how the online media world has behaved so far. While some predictions were less accurate than others,...
As year 2015 approaches the finish line, we can already look back and examine how the online media world has behaved so far. While some predictions were less accurate than others,...
With location data being everywhere, from the photos we share, through online transactions we make, all the way to the various GPS-enabled apps we use – it is no wonder that...
The term “Internet of Things” or “IoT” has been buzzing around quite frequently in the past few years. Some people regard it as “The New...
Entering the fourth quarter of 2015, we can see that Content Marketing is indeed continuing to lead the herd, as predicted. It has been around for some time now, and has made a...
The traditional world of marketing is becoming less and less relevant, as time passes. Many consumers ignore ads on magazines and newspapers, almost automatically, and skip...
The world of digital advertising never stops changing, and the pace isn’t getting any slower. New technological developments and marketing concepts set the tempo, and it is...
Most companies nowadays regard users as their most valuable asset, simply because good, loyal and long-term users are not easy to find. There is no doubt that customers are the...
In the dynamic world of online advertising, one year is enough time for plenty of changes to take place. 2014 brought the field of digital video advertising to new heights in...
There is no doubt that real-time bidding has significantly changed the face of online advertising. However, there may still be some confusion regarding what it actually is. To...
If you are an online advertiser, or even someone who generally works in the field of marketing, most chances are that you have heard the term “Display Advertising” at...
