Mobile Video App Advertising
So you developed a new app. Great! We are sure that your app might be The very next thing, and as such we are really excited and proud of you, but what’s your next step in the app...
So you developed a new app. Great! We are sure that your app might be The very next thing, and as such we are really excited and proud of you, but what’s your next step in the app...
By Ingrid Lunden, techcrunch.com Most people may not yet be using smartphones to pay for goods when they are out shopping, but that doesn’t mean that they are not glued to their...
Article by Andrew Couts, Digital Trends.com A report from the University of California’s Annenberg Innovation Lab claims that Google, Yahoo, and others are helping fund online...
In today’s online market, the biggest problem websites face is keeping their users interested and loyal. In the online advertising world, we refer to this problem as Engagement. A...
Whether it’s on Facebook or via e-mail, people today enjoy sharing everything with their friends and even total strangers. A picture, a song or a video- everything today is quick...
So you have decided you want to start your E-mail marketing adventure, but now what? Well, the first and most important thing you need to decide is the size of your budget. Many...
Not long ago we met advertisers in the traditional way – they offered and offer and we had the option to take action or not. It could have been a great deal, a new service, or...
Lately we’re seeing Groupon everywhere and it’s not because of their great marketing strategy. Most of us have read a handful of articles about Groupon, its business...
A lot has been said lately about the privacy issues of Facebook, but looks like that the new Facebook facial recognition heated things up. Now Facebook will suggest photo tag...
Amazon announced on February 2000 that it had been granted a patent on all the essential components of an affiliate program, as the patent application was submitted in June...
So you developed a new app. Great! We are sure that your app might be The very next thing, and as such we are really excited and proud of you, but what’s your next step in the app jungle?
How do you get the word out and tell the world about your amazing new app that surely is the missing piece in the puzzle we call Earth?
Well, putting all the drama aside, letting people know about your app and correctly promoting it, is one of the most important steps for new applications to get recognized in the Mobile market.
In order for you to make ripples, you need to make a really big splash in the pond. The point being, is Innovation.
In order to achieve this goal, you must have a Technological advantage as well as the right connections in order to generate large volume of traffic and high quality users.
Today, we want to introduce you to a new and exciting method of mobile application advertising which is quickly and steadily becoming one of the most effective and thus preferred, advertising methods for app promotion and distribution.
Yes, we are talking about Mobile Video App Advertising.
Basically, this up and coming niche is the next evolution phase of Rich Media advertising as we know it.
The ability to advertise applications by video advertisements instead of banners on mobile devices is an absolute Game changer.
Here, the content shown and experienced by the user creates a completely different user experience, and by doing so it practically creates a whole different level of user engagement.
With mobile video app advertising, users discover and learn about new apps through video Ads. This method exceeds the basic advertising forms in today’s market such as Static banners and popups. Advertising application using video ads speaks more to today’s target audience and enhances their engagement, thus making them more submissive to the message.
Video advertising on mobile platforms varies from simple trailers on popup ads, to the incentivised CPV model, where users are required to watch the video till the end so they can be rewarded. With new and improved mobile devices and ever improving technology entering the market on almost daily basis, this field of mobile advertising keeps improving and reinventing itself.
If you have an application you wish to promote, than video advertising might just be the way for you. While it may be more expensive and more creatively demanding, the return of investment is much more extensive than plain banners and static adverts.
For more information about Mobile Video App Advertising contact your campaign manager today.