Brand Book

Brand Book

Identity

To maintain brand consistency, always use Mars Media Group or MMG when referring to the company. Avoid abbreviations like Mars or Mars Media. We are a group of companies focused on innovation across the digital marketing ecosystem—a full-service hub delivering proprietary technology, performance, and scale.

MMG
Mars Media Group

Mars
Mars Media

Logo

Our logo is a combination of a wordmark with our icon. It can be implemented in different versions as displayed below:

Original

Square

Different backgrounds

Colors

Our color palette reflects Mars Media Group's values of professionalism, innovation, and clarity. The primary colors convey strength and reliability, while the accents add vibrancy. Use these colors consistently to maintain a unified brand identit.

Primary colors

Use
Active buttons, CTA

#47b7e4
R71 G183 B228

Use
Headlines,
background

#001478
R0 G20 B120

Use
Content,
paragraph

#000b2e
R0 G11 B46

Accent colors

#ec1c24
R236 G28 B36

#f9a51f
R249 G165 B31

#fdd900
R253 G217 B0

#68bd62
R104 G189 B98

#47b7e4
R71 G183 B228

#5567af
R85 G103 B175

#8c62a8
R140 G98 B175

#ba68a9
R186 G104 B169

#ed4899
R237 G72 B153

Boilerplate

Short version

Mars Media Group is a global leader in digital advertising, built on proprietary technology and AI that power results for advertisers and publishers.

127 characters

Long version

Founded in 2005, Mars Media Group is a global leader in performance advertising, built on proprietary technology and AI-driven solutions.

We specialize in delivering measurable results for advertisers and publishers across mobile, programmatic, and affiliate channels. Our deep roots in internet technologies and our relentless focus on innovation allow us to adapt quickly, stay ahead of the curve, and seize emerging opportunities.

As a creative and agile company, we move fast, think smart, and prioritise long-term partnerships. By combining cutting-edge tools with exceptional service, we empower our partners to grow, optimise, and succeed in a competitive digital landscape.

584 characters

Symbol

Our logo is a combination of a wordmark with our icon. It can be implemented in different versions as displayed below:

Original

Different backgrounds

Typography

We use Poppins as our primary typeface to communicate modernity, clarity, and approachability. This clean, geometric sans-serif font aligns with our values of innovation and professionalism. Helvetica and Arial serve as fallback fonts to ensure readability across all platforms and devices.

Headlines

“Poppins”, sans-serif
Font weight: 500 (normal), 800 (bold)

Innovate
Innovate

Headlines

“Helvetica”, sans-serif
Font weight: 400 (normal)

Leveraging cutting-edge technology and AI, Mars Media Group delivers smarter, more efficient results for advertisers and publishers across global markets.

Let’s innovate, create, and lead the way forward.