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Our Solutions
Our Group
Mobile
Noga Lubelski
May 27, 2025
If you're looking for long-term mobile app distribution growth, not just short-term wins, here’s how we think about performance, and what you can expect. With extensive experience in mobile performance marketing, we’ve learned that results don’t come from tools alone, they come from how you build, decide, and adapt. At Mars Media Group, our approach is shaped by seven core principles that help us deliver measurable outcomes across verticals, markets, and campaign types. Here’s what guides our work, and why these ideas hold up.
Most of the systems we use are developed in-house and continuously refined. That means we don’t wait for third parties to solve problems — we build what we need. But we also know how to plug into client-side tools like AppsFlyer and adjust to their workflows. Tech isn’t about scale alone. It’s about control, clarity, and the ability to adapt.
AI isn’t a shortcut. It’s a force multiplier, when used well. We use it to research geos, identify behavioral patterns, build reports, and support fast decision-making at scale. In a market that moves by the minute, automation helps. But we stay hands-on with strategy.
We’re often the first to test new audiences, explore emerging regions, or experiment with underdeveloped formats. Like a VC, we invest time and resources before things become profitable — not after. Performance isn’t about playing it safe. It’s about seeing value before everyone else does.
We’ve built systems to reach users others overlook: niche markets, hard-to-convert segments, or untested combinations of geography and behavior. That means doing the research — not just into the numbers, but into the culture. Device type, app choices, and regional habits all shape performance. We look for the “why” behind the data.
We move quickly, not just in media buying, but in decision-making. If something shows promise, the whole company rallies around it. If it doesn’t, we pivot without delay. Agility isn’t just about structure, it’s about mindset. We treat every campaign like it matters.
Not everything runs on perfect data. We’ve worked around broken reporting, missing attribution, and limited insights, and still delivered results. That’s because we collaborate. We treat clients as partners, not spenders. When performance is built on trust and communication, better outcomes follow. We know how to act and deliver results, even in uncertain environments where data may be incomplete.
With 20 years in the industry, we've seen technologies, formats, and platforms come and go. Our team brings long-term stability and institutional memory to every campaign, along with the ability to execute quickly in new environments. We’ve worked across verticals, regions, and economic cycles, and that context helps us solve problems faster and make smarter bets. These aren’t just internal principles, they’re the foundation of how we work. While platforms, privacy rules, and ad formats will continue to shift, what doesn’t change is how we think, act, and partner. Tools evolve, the thinking behind them is what lasts.
