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Nov 13, 2023
Mobile Developers spend countless hours developing and perfecting their applications. It may be the game-changer everyone’s been waiting for, and then, they are excited to break the news to everyone. The goal of every developer is to reach as many users as possible of their target audience, through their mobile application. As the mobile app market continues to grow at an exponential rate, the competition has become more fierce. Acquiring new users can be challenging and even expensive.
Global mobile ad spending rose and is expected to reach $362 billion this year, according to Data.ai in its annual State of Mobile 2023 Report. One ad click may cost as little as a few cents or as much as $40, depending on the industry and type of media. These figures can seem quite high for most of the Mobile App Developers.
There is a common misconception among app developers that a user-friendly app is all that is needed to attract new users. It’s not that simple. This is where having a user acquisition strategy is crucial - a blueprint of the target market, the number of global app users they want to reach, and the mobile app installs they hope to achieve from them. Mobile App Developers need to hire experts in mobile user acquisition in order to save a lot of money and efficiently use their marketing budgets.
Mobile app user acquisition (UA) refers to the strategies and processes that App Developers and marketers use to attract and onboard new users to their mobile applications. The goal is to increase the number of app installs and active users, which can subsequently lead to higher revenue and large app distribution. Mars Media Group successfully employs UA strategies for many years. The best strategy for any application will depend on the developer’s target audience, KPI’s and budget.
There are multiple ways to drive new users to your app. Each option has a proven track record of success when used correctly. Here are some of the most common activities:
Mars Media Group successfully offers a wide range of solutions to mobile app developers, with a holistic approach, advanced technology and sophisticated reporting system.
Also known as app store optimization, ASO is the art of making your app more visible and discoverable in app stores. It involves optimizing your app's title, keywords, screenshots, and description to attract more users to download it. Mars Media Group offers its unique ASO capabilities as part of its mobile advertising solutions to help app developers improve their organic reach.
Key metrics are the bedrock of any mobile user acquisition strategy. App owners must constantly monitor their data, assess how their strategy is performing, and optimize accordingly. Here are some key metrics we track in our clients’ UA mobile campaigns:
In the dynamic world of mobile app development, creating a stellar app is just the beginning. For app developers, the real challenge often lies in getting their masterpiece into the hands of users. Without a meticulously crafted user acquisition strategy helmed by professionals, developers risk pouring money down the drain on ineffective marketing efforts. Engaging experts not only ensures a wider reach but also saves substantial funds in the long run. Here are 6 techniques that can give you the edge you need to stay ahead of the competition:
Even if you have the best app on the market, if nobody knows about it, let alone uses it, what's the point? You can bolster the number of users of your app by developing a mobile user acquisition strategy. As competition in the mobile landscape heats up, advertisers are constantly looking for new ways to reach their audience. Choosing the right partner with the right technology and expertise can make a huge difference.
With over 18 years of driving innovation in the digital marketing landscape, Mars Media Group offers a wide range of mobile marketing solutions, along with holistic and customized UA strategies, to help app developers efficiently reach their core audience and drive new users to their app.
If you want to cut through the noise and get your app out there, we are here to help. Get in touch with us today!