The mission of OpenRTB is to spur growth in Real-Time Bidding (RTB) marketplaces by providing open industry standards for communication between buyers of advertising and sellers of publisher inventory. There are several aspects to these standards including but not limited to the actual real-time bidding protocol, information taxonomies, offline configuration synchronization, and many more. As a member of the IAB community, Mars Media Group is fully aligned with the most recent standards

IAB OpenRTB Documentation can be found here.

VAST is a Video Ad Serving Template for structuring ad tags that serve ads to video players. Using an XML schema, VAST transfers important metadata about an ad from the ad server to a video player. Since 2008, VAST has played an important role in the growth of the digital video marketplace. The IAB Digital Video Technical Standards Working Group is working on revisions to offer improvement for the delivery and measurement of video advertising. As a member of the IAB community, Mars Media Group is fully aligned with the most recent standards.

Header bidding is a sophisticated programmatic advertising strategy that enables publishers to offer their ad inventory to multiple buyers simultaneously before making calls to their ad servers.
Mars Media Group is a certified bidder of Prebid.org and works with Prebid Server, Prebid JS and others as well.