Introducing MarsPlay: interactive performance creative built around engagement

In brief

• MarsPlay transforms standard digital banners into lightweight interactive game experiences designed to increase engagement before the click.
• Instead of showing users a static banner or passive coupon, MarsPlay creates interactive experiences where the brand’s benefits are earned through participation.
• MarsPlay is delivered as a managed performance offering by Mars Media Group, combining interactive creative, media buying, optimisation and campaign management.

Mars Media Group is introducing MarsPlay, a new interactive performance offering designed to boost conversions by driving user engagement before the click, creating stronger intent and higher-quality interactions. Many brands already know how to buy traffic efficiently, target the right audiences, and optimize campaigns across channels. The challenge today is creating engagement that actually moves users from interest to action.

Turning banners into interactive experiences

MarsPlay includes a wide range of lightweight game formats designed specifically for performance environments. The experiences can be fully adapted to the advertiser’s brand, including logos, colors, products, messaging, and visual identity.

Users can compete for the brand’s benefits, unlock different brand-related coupons based on performance, or interact with mechanics such as leaderboards and limited redemption windows, increasing intent while reinforcing the brand’s identity.

Designed for performance teams

MarsPlay is not a standalone gaming platform or SaaS product. It is a managed performance offering delivered by Mars Media Group, combining interactive creative, media buying, optimisation, and campaign management.

The goal is not only to reach users with intent, but to strengthen intent during the ad experience itself.

This creates opportunities for both user acquisition and re-engagement campaigns across a variety of verticals, including finance, commerce, sports, delivery, and mobile apps.

Built for brands looking for differentiation

Many mid-sized brands want more engaging campaign experiences but do not have the internal creative resources or production cycles required to build them independently.

MarsPlay was created to close that gap by giving advertisers access to premium interactive creative without adding operational complexity.

As performance environments become more competitive, interactive engagement is becoming an increasingly important layer in campaign strategy. MarsPlay is built around that shift.