Play. Engage. Grow.
Interactive performance creative by Mars Media Group.
Interactive performance creative by Mars Media Group.
MarsPlay turns standard digital banners into short, brand-owned games built to drive performance. Users earn rewards by engaging, and their results determine the incentive value, creating stronger intent before the click.
MarsPlay is designed for two outcomes
Drive higher-intent actions from new audiences.
Re-activate existing users with a reason to return.
Press start game to see MarsPlay in action
Dozens of game formats to match different campaign goals
Brand integration within the game,including logo and visual identity
Fully customizable backgrounds using brand colors, design elements, or imagery
Dynamic optimisation of game mechanics based on performance signals
Competitive scoring with visibility into other participants’ results
Customized coupon, code, or call-to-action delivered at the end of the experience
A reward that is won through interaction feels earned and drives stronger engagement compared to a standard coupon that may go unused. MarsPlay builds on this behavioural shift, using adjustable mechanics to strengthen intent and improve performance outcomes.
Interaction happens inside the banner, before the click.
users value incentives more when they win them, improving post-click actions.
reward value reflects game results, aligning cost with user quality.
brand-specific experiences with real-time elements like redemption windows and leaderboards to increase urgency and repeat engagement.
a differentiated layer that is hard to replicate in-house.
premium interactive creative without long production cycles.
media buying and optimization managed by the performance team to match audiences, placements, and goals.
Creative strategy, build, and deployment
Quality controls and traffic validation aligned with Mars Media Group standards
Fully managed campaign setup and optimization
Reporting and performance analysis aligned to the conversion funnel
Media buying and targeting based on campaign goals
engagement and coupon interaction signals observed.
coupon-to-purchase relationship observed.
business outcome uplift reported alongside high engagement.
Brand guidelines and preferred creative direction.
Conversion events and tracking requirements.
Offer details (coupon structure, terms, landing destination).
Target geos and audience priorities.
We'll share a short demo and recommend a first test plan based on your vertical, offer, and KPI.
Contact us